MEMEME Crush Gel Treatment 120 ml

MEMEME Crush Gel Treatment is a leave-in hair treatment with a unique soft, bouncy gel texture. When spread between the hands, the gel “crushes” into a lightweight formula that blends easily through the hair.

It repairs damage caused by heat and friction, moisturizes dry strands, and helps leave the hair smooth, glossy, and easier to manage the following morning—without a sticky or heavy finish.

Product Benefits

• Repairs and helps prevent hair damage
• Protects hair from heat and friction caused by dryers and styling irons
• Moisturizes dry, damaged hair from within
• Smooths roughness and improves manageability
• Helps reduce blow-drying time
• Leaves hair soft and naturally glossy
• Helps hair remain manageable the next morning
• Lightweight, non-sticky finish
• Suitable for all hair types

Product Features

Unique Crush-Gel Texture

The soft, springy gel stretches and breaks down as it is spread between the palms. This allows the treatment to distribute evenly and blend smoothly into the hair without leaving a greasy or sticky residue.

Overnight Smoothness and Shine

Apply the treatment after washing to help keep the hair moisturized, smooth, and easy to style. The formula helps improve the appearance and manageability of the hair by the following morning.

Internal and External Damage Care

The formula approaches both the inside of the hair and the cuticle surface. It helps condition damaged areas, smooth rough cuticles, and improve the appearance of hair affected by dryness, heat, or friction.

Heat and Friction Protection

Helps repair and prevent damage associated with:

• Blow-drying
• Hair straighteners and curling irons
• Brushing and combing
• Pillow friction during sleep

Quick-Drying Support

The lightweight formula helps water release more efficiently during blow-drying, reducing the time needed to dry the hair.

Moisturizing and Repair Ingredients

The formula contains a combination of conditioning, moisturizing, and shine-enhancing ingredients, including:

• γ-Docosalactone
• Hydrolyzed keratin
• Hydrolyzed silk
• Hydrolyzed conchiolin protein
• Hydrolyzed collagen
• Lanolin fatty acid
• Jojoba seed oil
• Royal jelly extract
• Kombu seaweed extract
• Tocopheryl acetate, a vitamin E derivative
• Glycerin
• Shine ceramide

These ingredients help moisturize, repair, smooth, and enhance the natural shine of damaged hair.

Blackberry & Freesia Fragrance

Features the MORE UP! ME BLEND Blackberry × Freesia fragrance, combining a juicy fruity impression with a fresh and elegant floral aroma.

How to Use

After shampooing, towel-dry the hair thoroughly.

Take an appropriate amount of gel into your palm and spread it between both hands until the bouncy gel texture breaks down and becomes easy to apply.

Distribute evenly through the mid-lengths and ends, concentrating on dry or damaged areas. Do not rinse. Dry and style the hair as usual.

Start with a small amount and add more when needed, particularly for fine or easily weighed-down hair.

Product Details

• Brand: MEMEMEME / ミーミーミー
• Product Name: Crush Gel Treatment
• Manufacturer: Kao / 花王
• Product Type: Leave-in hair treatment
• Content: 120 ml / 4.1 fl oz
• Item Form: Crushable gel
• Hair Type: All hair types
• Fragrance: Blackberry × Freesia
• Finish: Smooth, glossy, and non-sticky
• Country of Origin: Japan